RetailAnalytics

• Implemented a secure migration from Universal Analytics to Google Analytics 4.
• 0% loss of data.
• A full migration of ecommerce data to Google Analytics 4.

TelecomsAnalytics

• Improved company approach to data gathering
• Identifying key areas of necessary improvement for budget prioritisation
• Marketing decisions made based on data and no longer on guesswork

RetailAttributionAnalytics

• Statistical channel modelling boosted traditionally reported revenue from £16k to £10.7m for display impression campaigns.
• Increased display attributed revenue share from <1% to 9%.
• Reallocated £10.7m revenue from channels such as direct (£3.4m) and email (£2.7m) to display.

TelecomsAttributionAnalytics

• Best practice Adobe Analytics solution across web and app platforms
• Surfaced data from complex live and on demand content interactions
• Upskilled the Manoto TV team on Adobe technologies through a consultancy programme

RetailAttributionAnalytics

• £734k in additional profit per year
• Incremental revenue of £59.5k across all GA channels
• We expect these figures to increase considerably, stay tuned!

RetailAnalytics

• 6 data dashboard screens
• 1 hour updates shown in office
• 7 slides rotating every 30 seconds