TelecomsAnalytics

• Completed the implementation of a best practice Adobe Analytics solution for a new native mobile application.
• Created and deployed a mobile-enabled Adobe Analytics reporting suite for the energy mobile application.
• Updated British Gas' web reporting suite to include a mobile app channel as part of marketing channel rules.

TelecomsAnalytics

• This work enabled measuring of commercial journey funnels, bundled propositions, device financing and tiered tariffs with deeper granularity.
• It aligned Three with industry best practice, creating a solid foundation to surface insights for digital marketing decisions.
• And significantly improved the accuracy, reliability, and validity of analytics reports.

FinanceAnalytics

• This solution pinpointed opportunities to optimise journeys and improve customer experience.
• It has given the client the ability to measure ecommerce journey funnels and conversion goals across web and app.
• It has provided Evelyn Partners & Bestinvest with full visibility on marketing channel performance.

GeronimoAnalytics

• We delivered a fully compliant analytics solution that met standards of international privacy laws.
• The client was provided with accurate aggregated reporting at market and country level.
• In the first month post go live (April 2023), Geronimo’s platform delivered 14.19% average conversion rate for their clients – all reported and validated in Adobe Analytics.

RetailAnalytics

• Implemented a secure migration from Universal Analytics to Google Analytics 4.
• 0% loss of data.
• A full migration of ecommerce data to Google Analytics 4.

TelecomsAnalytics

• Improved company approach to data gathering
• Identifying key areas of necessary improvement for budget prioritisation
• Marketing decisions made based on data and no longer on guesswork