RetailAttributionAnalytics

• Statistical channel modelling boosted traditionally reported revenue from £16k to £10.7m for display impression campaigns.
• Increased display attributed revenue share from <1% to 9%.
• Reallocated £10.7m revenue from channels such as direct (£3.4m) and email (£2.7m) to display.

TelecomsAttributionAnalytics

• Best practice Adobe Analytics solution across web and app platforms
• Surfaced data from complex live and on demand content interactions
• Upskilled the Manoto TV team on Adobe technologies through a consultancy programme

FinanceAttribution

• A full migration of the Skipton site to the Adobe stack
• The delivery of optimised content via Adobe target
• A long-standing partnership formed, ensuring SBS are consistently maximising the technology that they have invested in

RetailAttributionAnalytics

• £734k in additional profit per year
• Incremental revenue of £59.5k across all GA channels
• We expect these figures to increase considerably, stay tuned!