Challenge
To deliver real-time personalised experiences to visitors by industry sector.
Action
Integration of Demandbase (account-based marketing software) data with Adobe’s Real-Time CDP (RTCDP), delivering personalised experiences via Adobe Target.
Change
- Real-time personalisation on the Epson website, driven with third-party data via Adobe Experience Platform and RTCDP.
- Creation of Adobe Target experiences to provide personalised website content for different business industries.
- Improved Adobe Target functionality with Demandbase data available for future experiences and personalisation strategies.
- Improved profile information within the Adobe RTCDP setup for future use and further personalisation.
- Increased engagement and conversions from visitors that have seen the personalised content.