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RetailAnalytics

Challenge

To deliver real-time personalised experiences to visitors by industry sector.

Action

Integration of Demandbase (account-based marketing software) data with Adobe’s Real-Time CDP (RTCDP), delivering personalised experiences via Adobe Target.

Change

  • Real-time personalisation on the Epson website, driven with third-party data via Adobe Experience Platform and RTCDP.
  • Creation of Adobe Target experiences to provide personalised website content for different business industries.
  • Improved Adobe Target functionality with Demandbase data available for future experiences and personalisation strategies.
  • Improved profile information within the Adobe RTCDP setup for future use and further personalisation.
  • Increased engagement and conversions from visitors that have seen the personalised content.

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