TelecomsAnalytics

• Automated dashboard visualising key SEO KPIs
• Adobe Analytics and Looker Studio integration
• Proactive alert notifications

TelecomsAnalytics

• Completed the implementation of a best practice Adobe Analytics solution for a new native mobile application.
• Created and deployed a mobile-enabled Adobe Analytics reporting suite for the energy mobile application.
• Updated British Gas' web reporting suite to include a mobile app channel as part of marketing channel rules.

TelecomsAnalytics

• This work enabled measuring of commercial journey funnels, bundled propositions, device financing and tiered tariffs with deeper granularity.
• It aligned Three with industry best practice, creating a solid foundation to surface insights for digital marketing decisions.
• And significantly improved the accuracy, reliability, and validity of analytics reports.

TelecomsAnalytics

• Improved company approach to data gathering
• Identifying key areas of necessary improvement for budget prioritisation
• Marketing decisions made based on data and no longer on guesswork

TelecomsAttributionAnalytics

• Best practice Adobe Analytics solution across web and app platforms
• Surfaced data from complex live and on demand content interactions
• Upskilled the Manoto TV team on Adobe technologies through a consultancy programme