| Case studies
Boosting Conversion Rates for Ink Refill Campaign
- 14% increase in product page conversions through optimised design and reduced friction.
- 16% boost in ReadyPrint (ink subscription plans) subscriptions, leveraging strategic product placement.
- Increased overall campaign revenue by leveraging improved conversion rates and user engagement.
Challenge
Increase conversion rates of Ink Refill push messaging campaign
Action
Streamlined product campaign landing page design through A/B testing with Adobe Target
Change
- Conversion Rate Improvement: 14% increase in product page conversions through optimised design and reduced friction.
- Enhanced User Experience: Faster load times and a cleaner interface improved overall customer satisfaction.
- Scalable Insights: Clear, quantifiable results provided a solid foundation for replicating success in future campaigns.
- Revenue Impact: Increased overall campaign revenue by leveraging improved conversion rates and user engagement.
- Successful Roll-Out: Following a successful test in .fr, .de and .uk, it was rolled out to a further 11 countries.