Skip to content

Your Marketing Success, Fuelled By Our Data Expertise

B Corp Certified

Challenge

Increase conversion rates of Ink Refill push messaging campaign

Action

Streamlined product campaign landing page design through A/B testing with Adobe Target

Change

  • Conversion Rate Improvement: 14% increase in product page conversions through optimised design and reduced friction.​
  • Enhanced User Experience: Faster load times and a cleaner interface improved overall customer satisfaction.​
  • Scalable Insights: Clear, quantifiable results provided a solid foundation for replicating success in future campaigns.​
  • Revenue Impact: Increased overall campaign revenue by leveraging improved conversion rates and user engagement.​
  • Successful Roll-Out: Following a successful test in .fr, .de and .uk, it was rolled out to a further 11 countries.

We'd love to hear about your analytics and digital optimisation goals