Adobe CJA & The Future of Digital Analytics - London Event

Even with cross-device stitching, conversions can still go missing when CRM, POS and call-centre data sit outside of your report suites. Siloed web, app and CRM reports tell different stories, and simple question - Which paths drive revenue? Where do people actually drop off? Where are conversions going missing? — still demand manual stitching. If that sounds familiar, your analytics solution is counting channels rather than understanding customers.

On 15 October 2025, we are hostin a joint event with Adobe in London for a hands-on session focused on Adobe's Customer Journey Analytics (CJA); what it enables, how teams implement it, and how it builds on (or improves upon) existing analytics setups.

We’ll be joined by experts from Adobe to discuss multi-channel analytics and best practice applications of multi-channel data.

What you’ll learn:

• Practical ways teams extend or transition from Adobe Analytics to CJA

• Implementation best practices for CJA (cross-channel tagging, data stitching, governance)

• Real use cases that improve acquisition, retention, and personalisation

• How journey-level analysis informs better customer experiences

Speakers:

• Rhys Hogsden, Yard's Head of Digital Analytics and an expert in implementing digital analytics using server-side and cookieless implementations, who will be discussing implementation best practices.

• Nishant Pithia, the Partner Technical Lead at Adobe, who will be presenting the best of CJA, discussing the benefits of multi-channel analytics and offering use cases.

• Paul Newbury, Yard Founder and Yard Chief Data Officer, who will be discussing the best way to use multi-channel journey data to enhance customer experience.

When & Where: 15th October 2025 at Adobe's London Offices - 1 Old Street Yard, London, EC1Y 8AF.

Agenda:

9:00 – 9:30am Registration & Coffee/Tea/Pastries
9:30 - 9:40am Event introduction
9:35 – 10:05am Rhys Hogsden, Head of Data Services at Yard: Implementation Best Practices
10:05 – 10:35am Nishant Pithia, Partner Technical Lead at Adobe: CJA Benefits & Use Cases
10:35 – 11:05am Paul Newbury, Chief Data Officer at Yard: Using Multi-Channel Data to Enhance User Experiences
11:05am Questions
11:15 – 12pm Networking & Refreshments
12pm Close

To join us at this event, sign up on our Events Page