Events

Even with cross-device stitching, conversions can still go missing when CRM, POS and call-centre data sit outside of your report suites. Siloed web, app and CRM reports tell different stories, and simple question - Which paths drive revenue? Where do people actually drop off? Where are conversions going missing? — still demand manual stitching. If that sounds familiar, your analytics solution is counting channels rather than understanding customers.

On 15 October 2025, join Yard and Adobe in London for a hands-on session focused on Adobe Customer Journey Analytics (CJA); what it enables, how teams implement it, and how it builds on (or improves upon) existing analytics setups.

We’ll be joined by experts from Adobe to discuss multi-channel analytics and best practice applications of multi-channel data.

What you’ll learn:

• Practical ways teams extend or transition from Adobe Analytics to CJA
• Implementation best practices for CJA (cross-channel tagging, data stitching, governance)
• Real use cases that improve acquisition, retention, and personalisation
• How journey-level analysis informs better customer experiences

Speakers:

• Rhys Hogsden, Yard's Head of Digital Analytics and an expert in implementing digital analytics using server-side and cookieless implementations, who will be discussing implementation best practices.

• Nishant Pithia, the Partner Technical Lead at Adobe, who will be presenting the best of CJA, discussing the benefits of multi-channel analytics and offering use cases.

• Paul Newbury, Yard Founder and Yard Chief Data Officer, who will be discussing the best way to use multi-channel journey data to enhance customer experience.

When & Where: 15th October 2025 at Adobe's London Offices - 1 Old Street Yard, London, EC1Y 8AF.

Agenda:

9:00 – 9:30am Registration & Coffee/Tea/Pastries
9:30 - 9:40am Event introduction
9:35 – 10:05am Rhys Hogsden, Head of Data Services at Yard: Implementation Best Practices
10:05 – 10:35am Nishant Pithia, Partner Technical Lead at Adobe: CJA Benefits & Use Cases
10:35 – 11:05am Paul Newbury, Chief Data Officer at Yard: Using Multi-Channel Data to Enhance User Experiences
11:05am Questions
11:15 – 12pm Networking & Refreshments
12pm Close

To attend this event, please use the registration form below:

Please note that in order to ensure attendees get the most value from our events there are a limited number of spaces available. The personal data you provide in this form will be used solely for the purpose of managing your registration and participation in this event.Your information will not be shared with third parties except where required by law.You have the right to access, correct, or request deletion of your data at any time by contacting hello@yarddigital.com.