| Optimisation
Optimisation
Optimise and personalise customer online experiences through data-driven triggers and actions.
Data-driven Marketing Automation & Personalisation
Our goal is to work with our clients in moving them along the optimisation lifecycle curve, from simple A/B tests through to delivering truly personalised experiences. Automating marketing activities to increase conversions efficiently.
Experiment A/B Testing Strategy, Ideation and Implementation
We work closely with our clients in maximising the optimisation technologies that they have invested in driving customer acquisition and retention through optimisation and personalisation. Starting with data analysis to form experience/test ideation and hypothesis, design and implementation through to live experience test and analysis.
Analysis And Reporting
Our team of analysts identify KPIs to determine the success of all optimisation activity and experiences. Reports are created and results analysed. Data analysis determines the outcome of optimisation activity. Followed by a cyclical approach of test, learn, repeat and improve, all driven by data.
Marketing Technology Implementation and Integration
Today's agile businesses and marketers invest in numerous marketing technologies and tools to provide visibility on customer behaviour and to create the best possible online experiences. Technologies from the vast Mortech ecosystem such as Google AdWords, cookie management solutions, live chat and user session recording tools. With lots of experience of working with the leading Mortech tools we provide expert integration with your analytics and TMS platforms.