| Analytics Services
Analytics Services
Data analysis drives good marketing decisions.
Analytics implementation
At Yard, we’re experts in enterprise analytics implementations.
We set up the right analytics tools to make sense of data and make it count.
Having delivered marketing technology implementations, migrations and integrations for 15+ years, our advice covers everything from Adobe to Google Analytics, WebTrends to IBM Acoustic.
Data optimisation
We optimise the use of marketing data.
Our support will help you win and retain customers, whilst spending budgets in the best possible way. Everything from A/B tests to propensity-driven personalisation can be used to bolster your business.
Data analysis
We set up your analytics tech to perform.
This gives you insights that inform actions, helping you drive the improvements you’re looking for. Our analysis identifies opportunities to improve user experience or optimise buyer journeys and content.
Data science
Yard's data scientists specialise working with omnichannel marketing data.
Our depth of expertise covers digital, ATL, OOH. We extract genuinely actionable insights from your data, allowing you to make better marketing decisions.
Analytics training
Fully customised training programmes for every level.
We create and deliver training sessions - and the accompanying learning materials - for beginners, intermediate and advanced users. Use your tech stack with confidence.
Technology expertise
Adobe
We are an Adobe partner — having achieved Adobe Analytics Specialisation — with a wealth of experience in analytics solutions and implementations for a diverse range of clients across a variety of sectors.
— Find out more about our Adobe expertise here.
Google Analytics 4
Our GA4 migration service ensures you transition effectively, providing a futureproof analytics solution in an ever-changing marketing landscape.
Find out more
Book a meeting with Ross Foley to discuss how our team can support in getting the most out of your data.