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Digital Marketing Performance in Financial and Professional Services


Event Details

Wednesday the 6th May 2020 at 10:00am – 11:00am

About the event

Join our webinar as we share digital marketing insights for Financial and Professional Services. We have put together an expert panel with Julian Brewer, Marketing Automation Specialist and former Global Head of Digital Marketing & Analytics at Schroders and Richard Falconer, Managing Director at Yard.

Julian Brewer – The Digital Sales Force

As our clients and customers move online so our communication, events, servicing and relationship processes need to follow; campaigns are replaced with ongoing digital relationship activity. This presentation shows examples of how marketing and sales are increasing working closely together to continually support and augment as a combined digital sales force.

Richard Falconer – Challenging search performance in 2020

In this talk Richard discusses the elephant in the room of digital marketing: everyone is incentivised to ‘prove’ success. Through the use of real-life examples, he’ll explain this costly phenomenon, how it affects search campaigns specifically and what marketers can do to overcome it.


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The Speakers

Julian Brewer
Marketing Automation Specialist

For three years up to December 2019 Julian led the Schroders global digital marketing and analytics functions. He was responsible for developing and leading the strategic digital framework bringing the marketing and distribution teams together around the capabilities of the digital channel. He has a strong track record of commercial digital management within senior digital positions at TSB and Barclays Bank over 15 years. He’s also a member of the 2019 DataiQ top 100 primarily for his work on marketing automation.

Richard Falconer
Managing Director

Richard is Yard’s Managing Director. He started his digital career early in the millennium, designing websites and playing with Google’s search results before joining agency land as an analyst. A technical SEO at heart, Richard is one of a select few people who can claim to have optimised websites for both the biggest company in the world and the smallest. Richard oversees the performance of Yard as a whole and firmly believes in the link between employee satisfaction and company performance.


10:00 – 10:05 AM
Welcome & Intro

10:05 – 10:25 AM
The Digital Sales Force
Julian Brewer

10:25 – 10:45 AM
Challenging search performance in 2020
Richard Falconer

10:45 – 11:00 AM

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About Yard
Yard partner with clients to enable and deliver ROI. Trusted by technology vendors and clients alike, Yard consultants operate on a global platform guiding clients with best practices, deep knowledge and years of experience.