The Academy

The pace of transformation can be giddying.

We can help you get the best from your teams and technology.

technical training that makes the difference

The world of martech is constantly evolving. That’s why we take our responsibility to equip your workforce for the future seriously.  

Our training is technical, but it isn’t about technicality. It’s about hands on, job ready digital skills that keep your team evolving. 

Whether you’re looking for a brief overview of the latest terminology, an in-depth practical session or a bespoke course designed to work alongside your growth strategy – we’re here to help. 

AnalyticS

Personalisation & A/B Testing Tools Training

We provide insight on how to use a range of personalisation tools such as Adobe Target and Google Optimize for you to maximise your website potential and get hands on experience in creating personalisations.

Tag management

Tailored courses around the different Tag Management Solutions are available on the market today. This ranges from basic fundamentals of Tag Management to specifically tailored training to meet the individual needs of your business and your existing solutions.

Web Analytics Tools Training

With a wealth of knowledge in the field, we provide training in most web analytics tools (Adobe Analytics, Google Analytics, and more); allowing you to grasp a better understanding of your site performance and make informed business decisions based on its data.

Awareness

Educating on the value and impact of analytical digital data for your business, we support you and your team to understand the martech ecosystem, identify and understand your data needs, support business cases and validate strategic business decisions.  

– Unpacking digital terms

– Statistics and prediction for business

Digital skills

We offer practical hands-on skills development to support you and your team in identifying and reporting valuable insights into your site data. 

– Programming for business analytics

– Reporting technologies

Apprenticeships

We partner with education providers by designing and delivering technical content for IT apprenticeships that address the most recent skills gaps.

Experts in our field, we offer a specialist Data Analytics qualification in the form of the Level 4 Data Analytics Diploma.  Equivalent to the first year of a Data Analytics degree and accepted as recognised prior learning by Cardiff Metropolitan University, this programme is ideal for those wishing to further their technical development and pursue further studies during employment.  Delivered on a part-time basis, regular sessions run throughout the year.  Funding support may be available for this programme. 

New Business

Collette Easton
CEO
collette@yard.email

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