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Yardies back to school as part of national digital skills initiative.

8th October 2013 by Paul Newbury | News & Events

Yard Digital founder Paul Newbury returns to his old school Corpus Christi High School to participate in Nationwide D-Day initiative to bridge digital skills gap as government sets ambitious targets for the digital economy.

On Thursday 10th October Yard Digital and Corpus Christi High School will be joining forces to take part in BIMA Digital-Day (or D-Day for short), an initiative created by BIMA (the British Interactive Media Association) to introduce school-age children to the possibility of embarking on a career in digital.

BIMA D-Day 2013 is supported by 100 leading digital agencies and will see agency mentors from Yard Digital work with Corpus Christi High School, formerly attended by Yard founder Paul Newbury, to give pupils a presentation that offers insight into life in the industry, before using a specially-created resource to take them through one of a series of challenges from digital design, mobile apps, social media and web development.

The children taking part will be encouraged to use creative decision making and project management skills to contribute to the success of the task.

This year’s BIMA D-Day follows an O2-commissioned report released earlier this month which indicated that Britain needs to create and fill 750,000 new digital jobs to keep pace with the global digital economy. With one fifth of these jobs ideally suited to the new generation of computer-savvy school children and Government initiatives designed to accelerate digital economic output to worth £7 billion per year by 2017, there is a real need for the industry to inspire school-age children to embrace a potential career in digital.

Paul Newbury commented:
“It’s great to be supporting such a brilliant initiative, and more so to be able to return to my former school to help the next generations of students. This is an exciting time for the digital industry in Wales, and a great opportunity to inspire the next generation of school children to consider digital as one of the most dynamic and rewarding career paths that they can take.”

With the Yard Digital headquarters in Cardiff, the digital economy is a key driver for growth in Wales and is a priority sector. Despite this there is a lack of information and understanding about career opportunities within the digital sector, and an obvious skills gap resulting in a shortage of qualified candidates. As an industry that is finding it increasing difficult to recruit, the BIMA D-Day initiative is working to raise awareness to not only bridge the current skills gap but to ensure the country has a rich source of digital talent coming through.

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