As we approach the end of the year, before we get into full-blown festive party mode, we’ve engaged in some typical end-of-year reflection. As is customary, we’ve looked at what worked and where we can improve. At Yard, we’ve had a hugely successful 2018 so far, with scooping awards, client wins and new staff members joining the team.
In addition to looking back on our successes, we’re putting serious effort into improving further so we can have more reasons to celebrate.
There are definitely exciting times ahead as we’ve partnered with Andragogy, an Edinburgh-based learning programme provider, to offer our staff a unique training experience based on AI-technology that provides complete transparency.
Choosing the right training provider involved extensive research and making some tough decisions, so we’re happy that we’ve found the right partner in Andragogy. We were particularly drawn to their distinctive approach, which ensures that skills and knowledge will continually improve. Founded by digital marketing agency pros, Andragogy uses software that provides detailed skills profiles, combining this with training modules delivered online and offline by subject matter experts. The AI element behind the software embeds learning and is able to determine if knowledge is being retained.
Heading into 2019, we want to concentrate on unlocking the individual potential of everyone working at Yard, which will, in turn, increase our agency’s expertise. All Yardies delivering client work will have the opportunity to work towards the prestigious Certified Digital Marketing Professional qualification, accredited by the Digital Marketing Institute.
Speaking of their proposition, Sarah Curds, a Director at Andragogy, said: “We’ve combined our experience of what works for digital marketers, and added artificial intelligence, to create a learning solution that works for brands and agencies.”
We’ve combined our experience of what works for digital marketers, and added artificial intelligence, to create a learning solution that works for brands and agencies.
Beyond the training offered to Yardies, our clients will have access to all current skill levels within the company. This makes us the first agency in the UK to provide complete transparency to clients regarding staff training levels – cool eh? Close and transparent client relationships underline our philosophy, so the Andragogy programme will help ensure that clients can see our work on internal development and ongoing training.
Our Managing Director, Richard Falconer, said: “Partnering with Andragogy gives us an advantage over our competitors by allowing us to provide our clients with transparency about training and levels of knowledge of the staff they work with. Yard is the first agency in the UK to be able to do this. By providing staff with ongoing training and assessment plans and by working towards accredited digital marketing qualifications we are also improving staff retention and team morale.”
Partnering with Andragogy gives us an advantage over our competitors by allowing us to provide our clients with transparency about training and levels of knowledge of the staff they work with. Yard is the first agency in the UK to be able to do this.
All aboard the Yard train…(ing)
2018 has brought some unforgettable highlights. We won the ‘Best Use of Content’ Drum Search Award for ROX’s Art of Luxury Watchmaking campaign and were highly commended in the ‘SEO – Best Retail/E-Commerce Campaign’ category. We came away as the bronze Winner for ‘Digital Communication’ at the 2018 Marketing Society Star Awards for our work on the United Kingdom of Cats and Dogs campaign with Sainsbury’s Bank. We were also shortlisted for ‘Best Large SEO Company’ at the 2018 EU Search Awards and ‘Best Large SEO Agency’ at the 2018 UK Search Awards.
Investing in a unique training programme for our staff only adds to our achievements, and there’s no doubt we’ll be aiming to continue this run of success in the months and years to come.