This last year has been a pretty major one for Yard Digital – we won awards for Best Business of the Year and Best Creative and Digital Business of the Year and were shortlisted for a bunch of others; we took the plunge and opened up a brand new office in Glasgow to add to our headquarters in Cardiff and Edinburgh; our team grew (again) and some of our fantastic Yardies were even nominated for individual awards celebrating their personal successes.
Another major thing that happened was our realisation that actually, Yard Digital didn’t really represent who we were anymore. The term ‘digital agency’ has become so commonplace that it doesn’t fit – we think that what we offer sets us apart from the crowd and we wanted our branding to reflect that.
The question we had to ask ourselves was – if we’re not a digital agency anymore, what are we? The answer was quite simple when we came to it – We are Yard.
We pride ourselves on being innovative, ahead of the curve and providing bespoke services for our clients – whether that service is analytics, content production or outreach. That’s not something offered by just any run of the mill digital agency, but it is offered by Yard.
Head of Digital Ian Daniels said of the new direction: “This rebrand has been on the cards for a while now, but with this year marking our tenth anniversary we thought the time had come to finally make the change. We are incredibly proud of all that we have achieved in the last decade, but we are also focussed on moving forward and felt that the new Yard better represented our ethos and ambitions.”
2016 will mark the tenth anniversary of Yard and it’s promising to be a big year, with new client wins, an expanding team and even more award nominations. Whilst we’ve come a long way since 2006 our core brand values and ethos have always remained the same – going forward we might not be calling ourselves a digital agency anymore but we are (still) Yard.