The PRofessionals – SEO meets Digital PR

8th June 2016 by Lauren Pearson | Content & Search, News & Events

PRfest PRofessionals Edinburgh

The countdown is on – at the end of next week, Yard’s Head of SEO Richard Falconer will be making an appearance at The PRofessionals PR festival on the Digital PR panel, which will be discussing how PR is using digital and how digital agencies are choosing to either use PR as part of their strategies, or not.

Joining Richard on the panel are Craig McGill, Rob Bruce and Phillip Lockwood-Holmes – with event founder Laura Sutherland chairing.

Can’t wait until next week? Don’t despair – have a read of this blog post from Richard on the relationship between SEO and Digital PR, past, present and future.

Ever since Google arrived on the scene, links referring to a website have been an important factor in search engine rankings.

Over the last few years, changes in Google’s algorithm and attitude have forced a change in the way SEOs develop the profile of links to a site. Starting around 2012, Google launched various initiatives to cut down on the types of scaled, unnatural link building tactics which SEO companies were commonly providing. Through the use of algorithmic and manual spam penalties and no small amount of social engineering, Google effectively managed to kill a subsection of an industry, or at least change the direction of a large part of it…

You can read the rest on the PRofessionals website and tickets are still available to catch Richard in action on the panel next Friday. What do you think of the relationship between SEO and Digital PR? Tweet us your thoughts @yarddigital.

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