Looking for something to read on your lunch break? Check out State of Digital’s new article on predicting the future of analytics and spot some familiar faces on the panel of experts. Yard’s Analytics and Insight Service Manager Jac Priestland covers the future of tag management, whilst CUBED Attribution CEO Russell McAthy considers what’s next when it comes to attribution.
At Yard, we don’t make a single decision without analysing the data behind it and your business shouldn’t either. If you’re interested in finding out more about our analytics services, which includes implementation; health-checks; multi-channel attribution modelling and full-service analytics management, drop us an email at firstname.lastname@example.org and one of our data gurus will be in touch.
Alternatively, if you just want to chat about the article or if you have a specific question for Jac – again feel free to email or why not head to Twitter, you can find us at @YardDigital.