Lovehoney, the Bath based leading retailer of sexual happiness and wellness products and the UK’s most popular online shop for adult toys and sexy lingerie, have licensed Cubed, Yard’s wholly owned data science tool as a service platform.
Cubed data goes beyond attribution, using predictive modelling to supplement marketing, advertising and customer experience.
Simon Boice, Lovehoney’s Head of Digital Performance, said: “The Cubed data platform is already providing us with far more granular channel level views than we have historically had and is set to dovetail perfectly with our in-house single customer view project and deliver accurate channel performance reporting that not only positively impacts sales, but will enable us to offer even better experiences to our customers.
“Cubed equips us with all the insight we need to make informed decisions on our marketing activities, better connecting the user experience across multiple channel touchpoints and giving a true view of how our customers are really shopping with us.”
Collette Easton, Director of Customer Success at Yard, said: “The Lovehoney team are impressive and forward thinking. Cubed is already helping to provide an even more accurate view of Loveyhoney’s channels which is enabling decisions to hugely improve the brand’s overall digital performance. We’re ridiculously excited about working with such an established brand and look forward to a long-term partnership.”
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