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September: Flying through the year

1st October 2019 by Scott McPate | News & Events

Another month has flown by for us Yardies. The Rugby World Cup in Japan is in full swing with Wales looking good, and Scotland looking… well, let’s hope they improve in the next couple of games. With some exciting client projects and planning our first #YardInsights event in London at the end of October, it’s been another busy month.

There are also some exciting roles up for grabs at Yard at both our Cardiff and Edinburgh offices,  read on to find out more.

Google: blurring the line

Our Managing Director, Richard Falconer was asked to speak at BrightonSEO’s sister event the Search Advertising Show in early September.

As part of Richard’s presentation, he conducted some research for Yard, highlighting the difficulty that users faced when trying to distinguish between paid ads and natural search results. Using a selection of screenshots from recent Google search results and older versions, the study asked whether these images contained ads?

The results highlighted that around 40% were unable to identify paid adverts across all the examples provided. The use of images, news stories, favicons, mobile results, featured snippets helped add to the confusion for users when trying to identify ads in the search results. The other major issue relates to how Google now present ads. 10 years ago they clearly highlighted and labelled ads, but now this boundary is being blurred.

Read the full blog post here >

Turing Fest

The festival that ends the marathon of festivals in August, Turing Fest is more of a geek out for data, marketing and technology enthusiasts. Fortunately, at Yard, this was right up our street. A few of us ventured along to see some talks from some of the brightest minds from companies around the world, including Deliveroo, HubSpot, iZettle, Monzo and many many more.

From subjects covering inclusion, impostor syndrome to building team cultures, Turing Fest is not your ordinary tech conference.

Check out our write up of a few of our favourite talks from the conference here.

Data Science Powered CRO, Event - 30 Oct 2019

Based on our successful #YardInsights events held in Edinburgh and Cardiff, we’re finally hosting one in London. To be held in the Adobe Customer Experience Centre, we’ll see presentations from Axel Heyenga from Adobe, Stephen Pavlovich from Conversion.com and Paul Newbury, Emily Davies and Ian Daniels from Yard. The topic of conversation will centre on data science powered CRO and will see the speakers dive into specific areas of retail, experimentation and predicting customers next move.

For full details and to register, visit the event page.

Vacancies at Yard

If you’re looking for an exciting new challenge and fancy joining an award-winning digital agency, then we have a few opportunities open at the moment. In Cardiff, we’re looking for an experienced account manager to help manage clients across the UK and we’re looking for a project manager to assist with existing work and lots of new client work heading our way. In Edinburgh we have an opening for an SEO Account Manager, assisting primarily with our search clients throughout the UK.

If you’re interested, then head over to careers page to view the job specs.

And finally...

A big well done to our Yardies that completed the Cardiff 10km at the beginning of September, you did us proud.

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