burger menu

Our favourite Valentine’s Day campaigns 2017

14th February 2017 by Kirsten Mcvey | Content & Search, News & Events

yard valentine

This February, brands are hurling their Valentine’s Day deals at us and everyone seems to be creating some sort of campaign around love. Although we don’t mind the cheesy ads, we’ve taken particular notice of a few different campaigns that have taken more of an inspiring and meaningful approach.

A Love Song (#ShowTheLove)

show the love climate coalition

A follow on from their powerful campaign last year ‘I wish for you…’, The Climate Coalition are back to remind us of what we’ll be losing if we continue to ignore climate change and neglect our planet.

A Table to End Hunger

a table to end hunger

This Aussie campaign has to be our favourite by far. Along with some of Australia’s top restaurants, The Hunger Project are auctioning off tables for the 14th of February. All money raised will be going to organisations that empower the poorest of people in India, Africa and Bangladesh.

Love is Love

lush love is love

Lush are well known for their activism and commitment to equality, and this year they have created a simple yet powerful Valentine’s campaign focussing on supporting every kind of love. The series of photos posted across their social channels show both same-sex and heterosexual couples using the brand’s Valentine’s product range. But it’s much more than that, and perfectly evokes the purity and equality of love – just the reminder the world needs right now!

We think it’s great that brands are getting on board with Valentine’s Day and making the effort to do something worthwhile with their campaigns.

Do you have a favourite Valentine’s campaign this year? Tweet us @YardDigital and let us know.

And if that didn’t inspire you, you can name a cockroach in honor of your love here.

You’re welcome!

Share this post

Related Content

Responsive Web Design Workshop for #NationalCodingWeek

  On Friday 25th September we took part in this year’s National Coding Week by hosting a free afternoon workshop on responsive web design in the events space of...

Marketing Attribution – Understanding the True Value of Online Campaigns

As analytics and data capture in general have improved over the years, more focus has shifted on capturing and understanding the performance of marketing campaigns in order to capture...

Red Nose Day Brings all the Cake to the Yard

Firstly, a huge THANK YOU to everyone who has so far donated. We raised more than we imagined and are extremely grateful to all you generous people. Even if...