The number of .com domains still available is scarce, and due to this Icann have now given the all clear for companies to use anything as the suffix, for example, ‘http://yard.associates’. The vote completes a six year negotiation process and is the biggest change to the system since .com was first introduced 26 years ago.
The process however isn’t cheap – it will cost £114,000 to apply for the custom suffix, and companies would need to show they have a legitimate claim to the name they are buying.
Even though there is a hefty price tag associated with these domains, analysts claim that global leaders may be willing to pay this in order to maximise their internet presence.
The application period is said to be between January 12’th and April 12’th, 2012.