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Google, How Do You Like Facebook’s Apples?

12th June 2012 by Jennie Stamp | News & Events

Yesterday, at WWDC, Apple announced enhanced integration of Facebook with iOS 6, ‘Share a photo to Facebook right from Camera or Photos. Post your location right from Maps. Brag about a high score right from Game Center. If you have your hands full, just ask Siri to post for you. You need to sign in to Facebook only once, and you’ll be off and sharing. Never miss another birthday or get-together, since Facebook events are integrated into Calendar. And your Facebook friends’ profile information is integrated into Contacts, so when they update an email address or phone number you automatically stay up to date. Now that’s something to post about.’


So, what is the outcome of this latest announcement?


The good: An easy life for Facebook users

Enhancing and streamlining the experience for Facebook users will no doubt be well received. The issue could lie with their recipients. The increase in content shared over Facebook will result in more opportunities for developers and assist in more powerful advertising.

The bad: An easy life for Facebook

After Facebook’s recent mediocre IPO launch, this explicit endorsement from Apple should provide them with a boost in confidence. However, in every respect a ‘social clique’ is always a risk. The companies don’t want others such as Twitter and Google to feel left out, especially as in the same announcement yesterday it was stated that Apple will be dumping Google from its maps.

The ugly: Too much information

As previously stated, this integration will allow for easier sharing. The issue could be oversharing. The possibility of unwanted information overload in users’ timelines could backfire. Obviously Facebook’s EdgeRank will filter some content out to try and avoid this, but will this be enough?

Another factor to consider is Facebook advertising. If users aren’t actually going onto Facebook itself, therefore not seeing the ads, then what affect will this have on their advertising revenue?

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