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Enhanced ecommerce for non-ecommerce websites

29th March 2017 by Nathan Stockford | Data

Using enhanced ecommerce for non ecommerce

I presented this same talk at Cardiff’s MeasureCamp back in February, where it pulled in a wide audience who all interacted with the session and commented on learning a lot by the end – so, I thought I’d take it to MeasureCamp London last Saturday to see what the audience there made of it.

yard at measurecamp london

measurecamp london unconference session

The aim of this presentation is to encourage people who own websites that aren’t necessarily ecommerce sites, to realise that Google Analytics Enhanced Ecommerce reports can still be very useful to them. GA Enhanced Ecommerce reports offer a range of insight which can be manipulated to be used in different situations.

With lunch looming after my session I was plenty surprised to see more than half the room stay behind to ask questions and and discuss how various industries could be benefited by using Enhanced Ecommerce reports.

If you’re interested in what I covered, you can find my slide deck below – if you’ve got any questions tweet me @StockfordN!


MeasureCamp London – Using enhanced ecommerce for non-ecommerce websites from Yard
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