The Yard blog

Data

Yard-vent calendar – Part 2

In the second installment of our Yard-vent countdown to Christmas, we’re giving you the gift of more insights, highlights from 2018 and emulating the ghost of Christmas future, with a look into key trends...

The Yard guide to GDPR compliance

Like May the 4th is for Star Wars fans, World Cup final day will be for football fans, the 25th of May is a big day for…urm, personal data security fans. That’s all of...

What the Facebook data scandal could mean for analytics

The recent data sharing scandal involving Facebook and Cambridge Analytica has led to a large number of clients performing in-depth audits of their third party tags, with some even going so far as to disable...

MeasureCamp London 2018 – the Yardies’ view

As anyone with any experience of digital well knows, one of the key requirements for success is the effective collection of data. But what happens when it’s not data that is collected, but a...

Customer segmentation and clustering algorithms

A company’s customer base may consist of thousands, if not millions, of unique individuals. Marketing to these individuals presents a large challenge because if you try to market to everyone, the message could be...

Big Data in 2018

Predictive modelling, neural networks, statistical analysis, R and Python. These are not new concepts by any stretch. However, what is (fairly) new is the willingness, and the growing ability, within businesses of all types...