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The Yard blog

Content and search

Yard-vent calendar – Part 2

In the second installment of our Yard-vent countdown to Christmas, we’re giving you the gift of more insights, highlights from 2018 and emulating the ghost of Christmas future, with a look into key trends...

Will copywriters be replaced by robots?

On August 23rd, Yard copywriter Kathryn Strachan attended the DMA Copywriting Club quarterly event. The following is based on a presentation given by Milo McLaughlin (Content Writer) and Andrew Girdwood (Head of Media Technology)...

It’s all about timing: Keeping content relevant

Engaging with your audience at the right time is a crucial part of digital success. When creating new pieces of content, timing is one of those variables that will inevitably determine your entire strategy....