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Let’s Stop Saying Girl Boss

Picture the scene; you have been up all night with a sick child, you need to leave for work while they cry for a mummy cuddle, you rush to make the train and flip...

Yard-vent calendar – Part 2

In the second installment of our Yard-vent countdown to Christmas, we’re giving you the gift of more insights, highlights from 2018 and emulating the ghost of Christmas future, with a look into key trends...

Will copywriters be replaced by robots?

On August 23rd, Yard copywriter Kathryn Strachan attended the DMA Copywriting Club quarterly event. The following is based on a presentation given by Milo McLaughlin (Content Writer) and Andrew Girdwood (Head of Media Technology)...