The Yard blog

Content and search

Yard-vent calendar – Part 2

In the second installment of our Yard-vent countdown to Christmas, we’re giving you the gift of more insights, highlights from 2018 and emulating the ghost of Christmas future, with a look into key trends...

Will copywriters be replaced by robots?

On August 23rd, Yard copywriter Kathryn Strachan attended the DMA Copywriting Club quarterly event. The following is based on a presentation given by Milo McLaughlin (Content Writer) and Andrew Girdwood (Head of Media Technology)...

It’s all about timing: Keeping content relevant

Engaging with your audience at the right time is a crucial part of digital success. When creating new pieces of content, timing is one of those variables that will inevitably determine your entire strategy....

Cut through the noise: How to make your content stand out

Getting your content noticed on the diluted web is no easy task. Not only are you competing for attention with boundless media (think needle>haystack); you’re up against some tough opponents. In this post, we...