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Capture Google natural search rank position (SERP) within your WebTrends reports

21st February 2011 by Richard Pickett | Data

It is now possible to capture the rank of natural search phrases (SERP) within Google and subsequently report on them using WebTrends.

In order to do this, you’ll need to capture the ‘search term’ and ‘search rank’ from the referring URL.

For example, a search for “Yard Associates” within Google provided the following URL:

http://www.google.co.uk/url?sa=t&source=web&cd=1&sqi=2&ved=0CBYQFjAA&url=http%3A%2F%2Fwww.yarddigital.com%2F&rct=j&q=yard%20associates&ei=t01iTd7PGs394AbIqbHrCQ&usg=AFQjCNGto05sxJS2TGkwj5x3mgeh76XiyA

‘search term’ is provided by ‘q=’ … e.g q=yard%20associates

‘search rank’ is provided by ‘cd=’ … e.g cd=1

Therefore, it is possible to create a custom dimension within WebTrends (onDemand or onPremises) which is based on the search rank query parameter. This can then be used to drilldown on search terms – adding extra depth and insight to your existing reports.

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