An Eventful May
As we approach the end of May, one question sits like a splinter in my mind; where has the year gone? Almost reaching the halfway point of 2019, May has been yet another month of plenty ups but no downs.
In fact, the only thing that has gone down in May is the sun, as the month ends with more showers than we’d hoped for. Typical. Despite the lack of sun, we certainly shone with another of our insightful workshops on SEO for Ecommerce, this time in our Cardiff office. Doug, Mark and Gemma attended Scotland’s first DMA Creative Club in seek of new knowledge and just to top things off, we were shortlisted for a number of awards!
SEO For Ecommerce Cardiff
In February, we released a comprehensive guide designed to help business owners with the fundamentals of an SEO strategy for ecommerce websites. Since its release, we have held workshops in both Cardiff and Edinburgh, to unpack the concepts in person and guess what…the response has been great! For both events, we had over 50 representatives attending ready to soak up our words of wisdom and pick our brains. We had three different speakers, each offering a unique perspective on the topic.
Scott is our very own head of Technical SEO, whose knowledge on the subject goes deeper than all the oceans combined. Appropriately, the primary focus of Scott’s talk was the main technical SEO elements that should be tackled head-on as well as the significance of keyword research, the common pitfalls that you may encounter and crucially, how to overcome them.
Paul’s presentation focused mainly on the importance of having an effective content strategy, the data and methodology that should be applied for measuring success. Paul also encouraged a metaphorical gaze into a crystal ball, by providing tips on how to predict what will work in the future. I’m sure that if you have done even just a little bit of research into SEO, you will have likely come across the SEO maxim, ‘content is king’. This cliche does not always ring true as certain content can reduce the likelihood of a sale, despite driving more traffic. Find out why and how here.
Tracy is the Ecommerce Marketing Manager for Spectrum brands, a Fortune 500 company. Tracey challenged perceptions by explaining how Amazon marketplace should be considered a search engine for products. As such, a distinct set of SEO practices are required for driving increased revenue by Ecommerce brands that sell through Amazon.
DMA Creative Club
Gemma and Shannon recently collaborated on a blog post about diversity of thought being a key driver of collective creativity as we know that creativity comes from a variety of places. So our Content Team went to place, for creativity. The DMA’s inaugural Creative Club meeting, to be precise.
An evolution of the Copywriting Club, now with a broader viewpoint and impassioned championing of Great British Creativity, the event series got off to a roaring start.
The event retained the winning formula of welcoming attendees with pizza and beer, before providing insights and advice for improving creative output. Sherryl Thomson of Union Direct took centre stage as she showed the necessity for play to fuel creativity and attain a positive work-life balance.
Curious as to what playing constitutes in this context? Check out our round-up of the event.
Even more to celebrate
Thanks to the talents and efforts of our Yardies, the quality of our work has managed to turn the heads of many in our industry. To begin with, we have been shortlisted for ‘Best Digital Agency,’ in the Wales Online Digital Awards, which is an accolade judged on a number of criteria, including growth, retention, training and creativity. That sounds like us if you ask me.
Similar to the Wales Online Digital Awards, we’ve been shortlisted for a Cardiff Business Award. You’ll have to check out next month’s round-up to see if we manage to scoop the prize for Creative and Digital Business of the Year.
Having a new birthday to celebrate each week for members of the Yard team has at least brought a weekly ray of sunshine and a tray of donuts into the office, which made May even sweeter.