Regular updates from Yard HQ - what we're doing, what we're contemplating and what's been happening.

#YardInsights event held in Cardiff

After our successful #YardInsights event held in Edinburgh back in November, we decided to run it again this time in our new office – at the top of the prestigious Capital Tower in Cardiff’s...

What the Fyre Festival fiasco teaches us about influencer marketing

You may remember sniggering at the 2017 news of the failed super-luxe music festival somewhere in the Bahamas after Fyre Festival’s inaugural weekend ran into some pretty big problems.

The Back Yard – January 2019

Another festive season has passed, with all the Yardies still full after a well-deserved Christmas feed but hungry as ever for more success.

Multi-touch attribution and why rule-based attribution models aren’t quite good enough

Most customers have several interactions with a brand before they make the decision to purchase. In fact, it generally takes three or four interactions before a purchase takes place.

DashHound brings beauty to Yard

DashHound are celebrating their three-month anniversary of sharing an office with us. Find out how our start-up incubator has helped them.

Meet the Yardies – Jeff & Rhys

Meet our Yardies. We’re a dedicated bunch of like-minded individuals growing rapidly because of our love for digital. This month, its Jeff and Rhys.

The official Yard guide to SEO trends in 2019

SEO trends prediction articles are focusing heavily on voice search this year. Yard MD Richard Falconer has a slightly different take on this trend.

Yard-vent calendar – Part 2

In the second installment of our Yard-vent countdown to Christmas, we’re giving you the gift of more insights, highlights from 2018 and emulating the ghost of Christmas future, with a look into key trends...