DIGITAL THINKING FROM INDUSTRY EXPERTS

Regular updates from Yard HQ - what we're doing, what we're contemplating and what's been happening.

Copywriting & Ethics in the Wellness Industry

Remember those controversial adverts for a supplement company called Protein World that caused a stir a few years back? The ads featured a bikini model against a yellow background with the words ‘Are you beach body...

Meet the Yardies – Joanna & Chris

This month, meet Joanna Moska, our Sales Development Manager from our Edinburgh office and Chris Jenkins, our Development Team Manager based in Cardiff. 

The Back Yard – November 2018

As autumn fades and the cold of winter starts to creep in, Team Yard have remained as colourful as the autumn leaves. In truth, we’ve been working diligently, and we truly have made some great leaps...

#YardInsights: Yard event for financial and professional services

On 8 November, we hosted our first #YardInsights event at the Sheraton Hotel in Edinburgh, tailored specifically for Financial and Professional Services companies.

Yard and Andragogy team up for unique training

As we approach the end of the year, before we get into full-blown festive party mode, we’ve engaged in some typical end-of-year reflection.

Yard’s summer of sport

With weeks of glorious sunshine, this summer offered both our offices a fantastic opportunity to spend time outdoors. We’ve been encouraging staff to get a bit more active, in addition to creating some fun,...

Will copywriters be replaced by robots?

On August 23rd, Yard copywriter Kathryn Strachan attended the DMA Copywriting Club quarterly event. The following is based on a presentation given by Milo McLaughlin (Content Writer) and Andrew Girdwood (Head of Media Technology)...

It’s all about timing: Keeping content relevant

Engaging with your audience at the right time is a crucial part of digital success. When creating new pieces of content, timing is one of those variables that will inevitably determine your entire strategy....