DIGITAL THINKING FROM INDUSTRY EXPERTS

Regular updates from Yard HQ - what we're doing, what we're contemplating and what's been happening.

Yard’s summer of sport

With weeks of glorious sunshine, this summer offered both our offices a fantastic opportunity to spend time outdoors. We’ve been encouraging staff to get a bit more active, in addition to creating some fun,...

Will copywriters be replaced by robots?

On August 23rd, Yard copywriter Kathryn Strachan attended the DMA Copywriting Club quarterly event. The following is based on a presentation given by Milo McLaughlin (Content Writer) and Andrew Girdwood (Head of Media Technology)...

It’s all about timing: Keeping content relevant

Engaging with your audience at the right time is a crucial part of digital success. When creating new pieces of content, timing is one of those variables that will inevitably determine your entire strategy....

Cut through the noise: How to make your content stand out

Getting your content noticed on the diluted web is no easy task. Not only are you competing for attention with boundless media (think needle>haystack); you’re up against some tough opponents. In this post, we...

Yard collaborates with Edinburgh College

Design students can offer marketing agencies a fresh and completely unique perspective on digital campaigns. In our hunt for the best and brightest design students in Scotland, Yard’s Head of Search and Content, Barry...

The Yard guide to GDPR compliance

Like May the 4th is for Star Wars fans, World Cup final day will be for football fans, the 25th of May is a big day for…urm, personal data security fans. That’s all of...

BrightonSEO 2018 – the Yardies’ view

Last week, Yardies Austin and Caitlin headed to BrightonSEO, one of the most loved events on the SEO conference circuit. It no doubt lived up to this expectation, with thousands of people arriving on...

Yard wins Best Use of Content at the 2018 Drum Search Awards

After an early morning flight from Edinburgh to London, we arrived at the Marriott in Grosvenor Square for the 2018 Drum Search Awards. Now in its fourth year, the event brings together the individuals...