Yard win 15 awards in 2022/23

Yard has been recognised for its outstanding work in digital across several prestigious industry awards. The winning campaigns include projects for clients such as VisitScotland and Wealthify. Yard's celebrity jets digital PR campaign — which achieved over 5,000 backlinks — has won 8 awards so far. Emma Malcolmson, Digital PR & Outreach Executive, was also awarded the 'Rising Star' award at the 2022 Global Digital PR Awards.

See the full list of award wins below:

2023 UK Digital Excellence Awards

• Best Use of Data — Celeb Jets

• Best Audience Engagement Campaign — Celeb Jets

• Best Low Budget Campaign — Celeb Jets

• Organic Content Campaign of the Year — Braw Beginnings

• Best Outreach Campaign — Silver Spoon

2022 The Drum Awards for Digital Industries

• Best In-house / Self Promotion — Celeb Jets

2022 UK Search Awards

• Best Use of Data (SEO) — Celeb Jets

• Most Innovative Campaign (SEO) — Celeb Jets

• Best Use of Content Marketing (Silver) — Braw Beginnings

2022 Global Digital PR Awards

• Low Budget Campaign of the Year — Celeb Jets

• Stunt of the Year (Silver) — Celeb Jets

• Campaign of the Year – Travel / Leisure — Braw Beginnings

• Local Campaign of the Year — Braw Beginnings

• Rising Star — Emma Malcolmson

2022 BIMA Awards

• Most Effective Digital Campaign — Silver Spoon

VisitScotland — Braw Beginnings

We were engaged by VisitScotland to create a digital PR campaign that would generate high authority links to their site which would drive traffic and boost SEO rankings as part of their wider ‘Year of Stories’ project.

Our response was to create Braw Beginnings, which involved translating the first line of some of the most famous novels; celebrating the Scots language along with iconic literature that had drawn inspiration from Scotland.

We achieved 197 links from high authority sites: as the campaign became VisitScotland's most successful outreach campaign to date.

Discover the full case study here.

Wealthify — Silver Spoon

Wealthify wanted us to create a campaign that would drive traffic to their site by generating high authority links. We developed a campaign called Silver Spoon — a thought-provoking piece of research delving into the challenges faced by parents when it comes to saving for their children’s futures — a hot topic during a cost of living crisis. 

We knew our surprising findings would appeal to a wide range of top tier publications as well as niche and regional media. This campaign has smashed all the objectives set and continues to do so, as we find new opportunities to showcase the research.

Find out more about our campaign here.

Yard — Celeb Jets

Yard wanted to reach a wider audience, tap into an important social issue and show new business opportunities the power of data-led campaigns.

Our celebrity jets campaign highlighted an important issue and connected with a global audience.

We achieved over 5,000 backlinks and over 5,300 pieces of coverage. The story was posted over 150,000 on social media – achieving a reach of 87 million and over one billion impressions.

Read our viral brand building digital PR campaign.

Get in touch with Ross Foley to discuss your marketing goals and how we can help you achieve them.

Yard

Building brand with a viral digital PR campaign