Cubed

• Cubed dashboard

Above the line reporting

Above the line (ATL) reporting measures the impact of channels such as TV and OOH by modelling baselines on historical attributed data. These statistical models also work for harder-to-track channels such as Display and Facebook. As such, we can confidently measure and report on post-impression channels without third-party cookies.

Syncing across multiple devices

Using sync IDs, Cubed stitches together data from multiple devices providing a holistic and accurate view of the customer journey – this is key to understanding the performance of all marketing activity.

Automated recommendations

Cubed provides PPC bid recommendations to ensure you are efficiently targeting your customers at the right stage in their purchasing journey.

Single Customer View

With Cubed you have a consolidated view of all customer data. This means you can view all interactions customers have with your brand in one easy-to-digest dashboard.

API integrations include:

"Large enough to serve as the super brain behind our marketing efforts yet small enough to still feel very much like an extension of our own team."

— Simon Boice, Head of Digital Performance at Lovehoney Group

Lovehoney

Powering PPC spend for Lovehoney

Keyword and Page Prioritisation

Identify keywords and prioritise pages for optimisation that will maximise your return on investment.

Search Trends

Understand the search velocity of queries relevant to your sector and know when popular keywords and phrases will trend over time.

Automated Keyword Research

Automate the lengthy process of keyword research and find the search terms that will significantly improve your visibility.

SEO Performance

Analyse the SEO performance of all aspects of your website, including attributed traffic and conversions.

Technical SEO

Ensure technically sound foundations underpin your website, improving page speed and performance. Indexation, page status codes, cannonicalisation, unused JavaScript, load times and more. Cubed scrutinises every component of technical SEO.

Performance vs. Forecast

Understand the performance of your marketing activity across all channels against forecast data.

"Not only did it allow us to secure over 3,000 additional leads but its insights were responsible for driving a staggering $12 million in revenue for the brand."

— Michael Frearson, Head of International Brand at RingCentral

RingCentral

Returning robust revenue for RingCentral

Custom segments

Cubed propriety data allows you to effectively target your audience based on:

• Propensity scores
• Event data (Add to cart, checkout, etc.)
• Customer lifetime revenue
• Time since last: Visit/Sale/Event
• Geographical location

Segment data through API integrations in real-time

Sync segmentation data with your entire martech stack. Whether that's creating custom email segments with Klayvio or building custom audiences through Adwords, Cubed gives you the freedom to segment data across marketing channels.

Easily sort and manage data

With advanced rules for classification, each interaction can be assigned to the right channel, subchannel, or even marketing funnel stage. Cubed clients understand complex user journeys and how to optimise them.

Customer targeting

Cubed allows you to effectively segment your audience to better understand customers and personalise communications. Brands that use Cubed gain full visibility of the customer journey and understand where users drop off. This allows for full funnel strategy development.

Effective product targeting

Using purchasing pattern and trend data, Cubed identifies relevant products to recommend to each segment.

By measuring the attributed performance of your products, Cubed also pinpoints opportunities to improve ROI on low converting SKUs.

Understand the true performance of marketing channels and demonstrate the value of your strategy with Cubed.