Attribution and marketing analytics
Above the line reporting
Above the line (ATL) reporting measures the impact of channels such as TV and OOH by modelling baselines on historical attributed data. These statistical models also work for harder-to-track channels such as Display and Facebook. As such, we can confidently measure and report on post-impression channels without third-party cookies.
Syncing across multiple devices
Using sync IDs, Cubed stitches together data from multiple devices providing a holistic and accurate view of the customer journey – this is key to understanding the performance of all marketing activity.
Cubed provides PPC bid recommendations to ensure you are efficiently targeting your customers at the right stage in their purchasing journey.
Single Customer View
With Cubed you have a consolidated view of all customer data. This means you can view all interactions customers have with your brand in one easy-to-digest dashboard.
API integrations include:
"Large enough to serve as the super brain behind our marketing efforts yet small enough to still feel very much like an extension of our own team."
— Simon Boice, Head of Digital Performance at Lovehoney Group
SEO strategy and tools
Keyword and Page Prioritisation
Identify keywords and prioritise pages for optimisation that will maximise your return on investment.
Understand the search velocity of queries relevant to your sector and know when popular keywords and phrases will trend over time.
Automated Keyword Research
Automate the lengthy process of keyword research and find the search terms that will significantly improve your visibility.
Analyse the SEO performance of all aspects of your website, including attributed traffic and conversions.
Performance vs. Forecast
Understand the performance of your marketing activity across all channels against forecast data.
"Not only did it allow us to secure over 3,000 additional leads but its insights were responsible for driving a staggering $12 million in revenue for the brand."
— Michael Frearson, Head of International Brand at RingCentral
Cubed propriety data allows you to effectively target your audience based on:
- Propensity scores
- Event data (Add to cart, checkout, etc.)
- Customer lifetime revenue
- Time since last: Visit/Sale/Event
- Geographical location
Segment data through API integrations in real-time
Sync segmentation data with your entire martech stack. Whether that's creating custom email segments with Klayvio or building custom audiences through Adwords, Cubed gives you the freedom to segment data across marketing channels.
Easily sort and manage data
With advanced rules for classification, each interaction can be assigned to the right channel, subchannel, or even marketing funnel stage. Cubed clients understand complex user journeys and how to optimise them.
Cubed allows you to effectively segment your audience to better understand customers and personalise communications. Brands that use Cubed gain full visibility of the customer journey and understand where users drop off. This allows for full funnel strategy development.
Effective product targeting
Using purchasing pattern and trend data, Cubed identifies relevant products to recommend to each segment.
By measuring the attributed performance of your products, Cubed also pinpoints opportunities to improve ROI on low converting SKUs.
Get in touch
Understand the true performance of marketing channels and demonstrate the value of your strategy with Cubed.