Audience Profiling & Segmentation

As customers demand relevant experiences and content, Customer Data Platforms are powerful tools to segment and group customers based on their behaviours and preferences. As partners of leading technology vendors such as Adobe, Tealium and mParticle we support clients with technical implementation and integrations & connections with other martech platforms.

Data warehouse development built to handle large volumes of data. Integrating data from multiple data sources creating holistic customer views and connecting with marketing platforms such as CDPs for activation.

We work with our clients to understand the identification methods for customer identity matching. With knowledge of data protection legislation, we ensure that the data being used to create customer profiles is legally sound and delivers the insght needed to make the most of a CDP investment.

We help clients to define and create required rules and audiences to segment customer profiles. With an eye firmly on the output, requirements and use cases, we work with clients to ensure that CDP investments have a quick repayment window and that the audiences being created are done so with the right targeting opportunities considered throughout.

• Marketing Automation for Evelyn Partners

We make sure that clients can exploit the data being managed via CDP. This includes sharing audiences back out to their marketing platforms, as well as using profile and audience APIs to ensure that the knowledge and data at the customer level is known across all relevant services. As such, our customers can know everything about their customers at all points of the customer journey.