| Analytics & Insights
Analytics & Insights Services
To make informed marketing and customer decisions, it's essential to be able to rely on accurate data collection, providing visibility & insights on customer behaviours.
Digital Data Health Checks
Our 'Data Health Check' evaluates the health of digital data within an organisation and whether it's sufficient to deliver on business objectives. Our team of data specialists apply tested methods to gain a thorough understanding of the ambitions and capabilities of your organisation and teams within. We audit the current maturity status and whether your setup provides the correct insights to guide strategic decisions. We then deliver prioritised recommendations which help businesses to get more value from their data.
Data Requirements Gathering & Solution Design
Led by our team of solution consultants, we adopt a variety of techniques and methods to gather, collate and capture the data that teams and individuals from across a business require from your digital platforms. Methods include stakeholder worskshops, one-to-one interviews and on-site consultancy. Requirements are documented and played back to the business.
Data Layer Specification & Development
Creation of technical data layer specifications future proofing and delivering on digital data requirements. We provide data layer development expertise or can support our clients web development teams through the implementation process.
Analytics Technical Implementation
We’ve been working on analytics implementations for over 16 years. Having completed full implementations of Google Analytics, WebTrends, IBM Coremetrics, Adobe Analytics (incl. its predecessor Omniture SiteCatalyst) we have vast experience and knowledge. And now implementing the next generation of journey analytics solutions such as Adobe Customer Journey Analytics. Best-in-class analytics and web technologies implementations delivering data solutions providing our clients visibility on user behaviour across their customer journeys.
Data Reporting, Visualisation & Dashboards
Utilising various technologies, our Analytics experts create bespoke reports and visualise your data to meet your business needs. Allowing you to organise, control and present data in a format for digital and marketing decisions to be made.
Marketing Decision Analysis
Applying analytical expertise and data science techniques, our team of analysts and data scientists take a deep dive into your data. Through this analysis, our team bring insights to the fore and make recommendations for digital outcomes. Insights such as how cohorts’ behaviours differ on web, mobile web, and native apps, how behaviours differ by region, conversion rates, user weekly value and LTV by platform, content engagement levels and journey drop-out points. Insights that allow us to form a statistical view of digital trends allowing us to identify opportunities to improve user experiences, optimise journeys and content to increase revenues. And opportunities to drive individuals to the right digital platforms to maximise value.
Bespoke Training & Team Upskilling
Our team of analysts and technical experts create and deliver tailored Analytics and Tag Management Systems training for beginners and advanced users. Allowing your teams to have the confidence and knowledge to use the technologies that the business has invested in to access data to form marketing decisions.
We tailor an education programme to match the ambitions of our clients and their stage of digital data maturity. Through a series of workshops, shadowing sessions, bespoke group/one-to-one training, practical exercises and written guides, we up-skill internal teams to the competency levels that they need to maximise use of their marketing technologies.
Ongoing Technical & Analyst Support
We recognise that your organisation needs assurance that you have on-going expert support beyond the launch of an implementation project, undertaken by us or other partners.
Accurate data capture and reporting is vital for internal reporting and forms the backbone for key business decisions.
With the ever-evolving marketing technology ecosystem, you need the ability to react quickly to any number of internal and external demands, and Yard’s objective is to give you a mechanism that allows you to do just that. Whatever it is you need to know you can have direct access to Yard expertise when you need it.