The physical retail presence of British luxury jeweller, ROX – Diamond and Thrills, is nothing short of an experiential dream. The stores are beautiful. Whether it be in Glasgow, Edinburgh, Aberdeen, Newcastle, Liverpool, or Leeds.
Our mission was to emulate that stunning encounter online. To promote the brand as the ultimate online destination for luxury jewellery. And, to position them as the only place to shop for those all importance purchases, be it an Audemars Piguet Royal Oak Quartz watch or Brilliant Cut Diamond Halo engagement ring.
- Increase brand visibility for non-brand terms in search.
- Generate a substantial increase in organic traffic to all areas of the website.
- Position ROX – Diamonds and Thrills as the household name in luxury jewellery.
We created visual and informative pieces of content to promote ROX as the ultimate supplier of engagement rings in each city where the jeweller has a physical store. In partnership with the North Coast 500, we also produced an interactive map of this gorgeous coastal route, illustrating how it can provide the perfect backdrop for a romantic proposal.
THE ART OF LUXURY WATCHMAKING
We also created a highly interactive piece that covers everything from the captivating history of watchmaking to the master craftsmanship involved. The content also examines investment potential and showcases celebrity fans. Our aim was to create the ultimate piece of watch content, celebrating the skill and dedication of luxury watchmakers.
CREATING HYPE THROUGH DIGI PR
We then created a strong outreach strategy and shared the content with a carefully curated list of relevant websites, securing a large number of high-authority links to ROX website. Online publications that have covered the campaign include The Drum, T3, WatchPro and Crombie Chronicle
Through our informative, stunning content work on engagement, we secured ROX a 393% increase in visibility for non-brand terms. This meant an uptake in organic traffic of 16.5% YoY. And most importantly, a generous ROI of £12 for every £1 ROX spent. It also contributed to first page Google search results for the ROX website for the terms engagement rings and diamond engagement rings.
The Art of Luxury Watchmaking campaign exceeded the clients expectations. Not only did it secure a 200% increase in sales of luxury and Swiss watches, it delivered a significant ROI of £8.24 for every £1 ROX spent.
ROX’s search engine rankings improved dramatically, climbing to a top five position on Google for terms like Hublot and Audemars Piguet. Attracting an average of more than 50,000 searches per month for two of ROX’s most important brands.
Through our substantive network of outreach partners, the engagement campaign amassed over 110 high-quality links. We’ve also had the additional success of building strong relationships with a number of fantastic businesses for these maps, some of whom we have since worked with on other pieces of content for ROX.
Want to know more?
Lyle Hastie, Business Development – Search