RingCentral

INVESTING IN VALUE

12
Potential Additional Revenue

25
For Every $1 Spent
8000
New Leads

The Brief

RingCentral wanted to increase its organic visibility and market share globally. They required a global content strategy that focussed on improving the quality and quantity of content on their blog, across key markets including the UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy and Spain.

The Objective

RingCentral wanted to achieve a minimum of 3 million unique visits across the UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy and Spain in 2021.

Our Solutions

We built a global content strategy using Cubed, to help RingCentral understand what markets will provide the best return on their investment. We also built a forecast model for them to show how much organic growth is available in these markets and to form the main KPIs of our activity. We also forecast leads and revenue and report on the results against forecasts on a monthly basis. We started with conducting localised keyword research in UK, Ireland, Australia, Canada, New Zealand, Singapore, France, Germany, Netherlands, Italy and Spain. We then fed the keyword data into Cubed so we could understand the true value of each URL across all chosen markets. Cubed determines which keywords, URL, product and market will provide the best ROI and prioritises which pages should either be created or optimised for the best return. Once the strategy model was built, we created localised content for each market, with a particular focus on blog content. We never just translate, we research and write each piece for each local market because that is how it should be done. We managed and delivered the content creation across all markets and due to time constraints with the client, we also published the content for them.

The Numbers

  • Driven additional revenue of $12+ million.
  • ROI of 2,406% or $25 for every $1 spent.​
  • Creating or optimising 177 pages of quality content​.
  • Driving 460K visits across 9 months an uplift of 20% YoY​.
  • Increased blog traffic by 366%.
  • Generated 8,277 extra leads​.
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