Leading fintech business Wealthify have a disruptive brand purpose, to inspire anyone to build their future wealth. The digital investment company exists to democratise investing for the masses regardless of age or circumstance.
Keen to further communicate this powerful message, they appointed us to drive organic growth, build reach and referral traffic, whilst crafting campaigns that capture the essence of their ambition for current and potential customers.
We empowered Wealthify’s customers with knowledge about the most ethical companies to invest in, how to avoid greenwashing, and shared our everyday tips on how to shop ethically on a budget.
With a focus on Wealthify’s ethical investment products, our partnership began with the Ethical Consumer Guide: Get Woke, Go Broke? For this campaign we created a league table of ethical companies making strides in sustainability to demonstrate the positive impact they are making, and a long form piece of content around what to look for when researching whether a brand is genuinely ethical, launching on World Earth Day.
Data and insight inform every decision we take, so we conducted research on behalf of the client to fully understand conscious consumerism. This started with writing and launching a survey with OnePoll to capture a UK-wide representation of ethical and sustainable living and shopping habits.
Equipped with the right data and an intricate understanding of consumer concerns, we crafted an Ethical Consumer guide to drive high-quality backlinks to Wealthify’s blog. For ease of use, we designed and produced accompanying consumer guide graphics outlining top tips on how to shop more ethically and visualised the survey results to bring to life the powerful story hidden in the numbers.
With the leg work done it was time to shout about it. We created hype through UK national and regional releases and targeted lifestyle, retail, business and sustainability titles through a dynamic three phased digital PR approach.
- 2500 people from across the UK told us their thoughts on conscious consumerism.
- 2000+ media titles contacted as part of a robust Digital PR strategy.
- Early indication of interest from Our Good Brands, Ikea, Let Us Grow and Beauty Kubes (to name a few).
- A few of the online publications that have covered the campaign so far include The Mom Kind, The Grocer, Eco-Business and Universal News Network.
- 23 authoritative backlinks secured for this campaign, with 2 further backlinks in progress.
- 2,244 page views, 1,750 unique page views and 1,466 new users.