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Radically Better Results

Sainsbury's Bank
  • Featured in Econsultancy—Best practice case study

Challenge

Personal loans are big business. The market is saturated. The top ten banks in the UK largely dominate market share. The search landscape is not much different. Google returns a vast number of personal loan options in search.

At Yard, our expertise is in empowering brands to stand out in a busy space. And so, Sainsbury’s Bank issued this brief to heighten their profile in the loans market.

Action

By conducting keyword research we gained an in-depth understanding of the user intent of home improvements. It centered on two attributes, cost, and profit. To answer queries surrounding these topics, we gathered a thorough collection of authoritative industry data. Assembling the various sources, we created a complex web of knowledge.

This knowledge was utilised to build an interactive, visual calculator that could determine which renovations would add the greatest value to a user’s home. The asset represented a two-story house, complete with a garden and driveway. Users could interact by clicking on different areas to see how much renovations may cost, taking into account the home value and renovation budget.

Having created this practical and personalised tool, we generated a network of high authority inbound links from relevant publications and sites to promote it. Additionally, we supported with static visual assets for our outreach partners, which highlighted some of the best ROI home renovations.

Change

  • £16+ million in extra revenue
  • 3,119% ROI
  • 40%+ increase in organic traffic
  • 462+ keywords on page one
  • 193+ high-quality links

We'd love to hear about your marketing goals