- Featured in Econsultancy—Best practice case study
Sage has worked with Yard for many years and they’ve been pivotal to our internal efforts on our global content strategy. Their strong data led approach, along with deep knowledge and experience of SEO and content has helped us identify content gaps and growth areas on our site at both global and local levels as well as understanding the priority and objectives behind each page. We wouldn’t be seeing the consistent growth levels we have at Sage without the continued support and advice.— Rob Hughes, Head of Search
What is working? Where can we improve? Where are the gaps? Three questions we are asked repeatedly by clients. The difference in how we respond is that we provide quantified answers by interrogating substantive data.
As one of our long-standing clients, Sage, knew this. Hence, they tasked us with identifying and answering complexities to inform a robust content strategy across 32 markets. Here’s how we did.
We crafted an extensive list of metrics to answers specific questions. We dissected the correct information. We carried out a unique SERP analysis to identify whether the intent is more skewed towards the product or information for each keyword. We unveiled the glass ceiling rank position and its impact. We understood the ideal content type over the keyword or topic. And we continue to update the data weekly, making our solution dynamic and modifiable.
We assembled the input into a single place. The tool could then identify which URL had the most opportunity (organic search traffic) at a global level. Put simply, it informed what pages should be optimised first, across all markets, for the best results. The output was a quantified, living-breathing resource allowing decisions to be made based on enriched data. At scale. In real-time.
We presented the Global Content Strategy Tool in a way that allowed Sage to consume, digest, and extract data at their leisure and in line with their organisational goals. Ultimately, we provided the information needed to make stellar strategic decisions and the evidence to support implementation.
- 236,355 additional potential visits
- 58% increase in organic traffic
- 96% increase in visibility
- 70+ keywords on page one