Delivering data-driven insights for ROX

Challenge

To build a report that works. A report that stitches online and offline purchases, can provide an accurate picture of customer journeys and provide insights into the lifetime value of a customer. To show the true value of marketing spend, across all channels and to provide measurable insights that improve the customer experience and increase revenue.

To create a completely bespoke report within Cubed, that not only accurately attributes all sales online and offline, across all channels, but can provide the insights that help the marketing strategy to be as agile as possible. Essentially, put the budget to the channels that drive the best return and improve the channels that are underperforming. Data led, human-driven.

Action

It was always going to be Cubed. Google Analytics is a great general analytics tool that when set up well provides lots of information, but it’s limited and skewed towards paid channels. Adobe is powerful but restrictive for our client’s needs.

We launched the Cubed tag on the site and used the Magento 2 API and other APIs to help us get a full picture of all sales, across all channels. We then backdated sales for as far back as we could and let Cubed’s machine learning and attribution modelling take over.

Change

• Developed actionable insights from all stages of the buyer’s journey with Cubed
• Cubed provided the keywords, URLs, categories and products have the most potential for conversion
• Data to optimise the marketing strategy for the best ROI

We'd love to hear about your marketing goals