Creating campaigns that sparkle for ROX

Challenge

The physical retail presence of British luxury jeweller, ROX – Diamond and Thrills, is nothing short of an experiential dream. The stores are beautiful. Whether it be in Glasgow, Edinburgh, Aberdeen, Newcastle, Liverpool, or Leeds.

Our mission was to emulate that stunning encounter online. To promote the brand as the ultimate online destination for luxury jewellery. And, to position them as the only place to shop for those all importance purchases, be it an Audemars Piguet Royal Oak Quartz watch or Brilliant Cut Diamond Halo engagement ring.

Action

We created visual and informative pieces of content to promote ROX as the ultimate supplier of engagement rings in each city where the jeweller has a physical store. In partnership with the North Coast 500, we also produced an interactive map of this gorgeous coastal route, illustrating how it can provide the perfect backdrop for a romantic proposal.

We also created a highly interactive piece that covers everything from the captivating history of watchmaking to the master craftsmanship involved. The content also examines investment potential and showcases celebrity fans. Our aim was to create the ultimate piece of watch content, celebrating the skill and dedication of luxury watchmakers.

We then created a strong outreach strategy and shared the content with a carefully curated list of relevant websites, securing a large number of high-authority links to ROX website. Online publications that have covered the campaign include The Drum, T3, WatchPro and Crombie Chronicle.

Change

• 393% increase in visibility for non-brand terms
• ROI of £12 for every £1 ROX spent
• 200% increase in sales of luxury and Swiss watches
• 50,000 searches per month
• 110+ high-quality links

We'd love to hear about your marketing goals