Outreach Lead

Edinburgh

THE BASICS:

Role: Outreach Lead
Reports to: Head of Content

THE ROLE:

Yard is an ambitious digital marketing agency based in the heart of Edinburgh. We’re undergoing unprecedented levels of growth.

We’re looking for a communication expert to lead our outreach team. We want a creative, driven and vibrant leader who can get our sh*t hot content in front of the right audience. Make your presence felt!

Like content? Like PR? Can you build strong, lasting relationships with some of the best publications and websites? If so, please come and say hello.

RESPONSIBILITIES AND OBJECTIVES:

  • Get our content in front of the right audience
  • Build lasting relationships with media sites and beyond
  • Develop highly successful existing outreach tactics
  • Drive outreach growth across all clients
  • Promote Yard as the go to agency for sites looking for quality content
  • Audience development and insight
  • Outreach strategy for all content campaigns across all clients
  • Report on successes / failures of each campaign
  • Manage and implement targets
  • Monitor / report on link activity
  • Continuous internal training
  • Improve efficiency and ways of working
  • Champion outreach to all clients and across the business
  • Endless hustle

THE REQUIREMENTS:

  • Thorough knowledge and understanding of digital marketing and associated technologies
  • Minimum 2-3 years’ communication experience (preferably in an outreach or PR role)
  • Mixture of both agency and client-side experience preferable
  • Basic understanding of analytics, data, tag management
  • Strong understanding of and ability to identify marketing KPIs and key deliverables
  • The ability to quickly adapt, problem solve and learn
  • Self-starting attitude with the desire to learn and develop your skills
  • An affection for our just-f##n-do-it attitude to making things happen

THE YARD GUARANTEE:

We’re strongly committed to providing the highest possible standards of training and mentoring and to delivering amazing career development opportunities – many of our senior roles are filled from within the existing team and we encourage regular reviews and catch ups during the probation period of a new role to ensure everything is running smoothly.

We’re super proud of our ‘Yardie culture’ and staff satisfaction is paramount to us so we work hard to ensure that the workplace is a positive and inspiring place to be, encouraging all our employees to maintain a healthy work-life balance by sticking to a 9-5 working day, where possible.

Team lunches, meetings and brainstorming sessions are commonplace in a bid to encourage team building and a supportive, welcoming office environment and this is all in addition to our contractual benefits.

STAFF BENEFITS:

  • Competitive salary & annual pay reviews
  • Performance related annual bonus
  • Beautiful city centre office
  • Personal development time, working towards a Digital Marketing Diploma
  • Gym membership
  • Well stocked beer fridge, fruit, bacon rolls
  • Flexible work scheme

THE NEXT STEP:

If this all sounds right up your street and you’re keen to join in, then send your CV and covering letter over to barry@yarddigital.com explaining why you’d be the perfect fit for us and we’ll be in touch if we’d like to have a chat.