Mzuri Group has appointed Yard to grow its audience through multi-touch attribution platform Cubed.  

Yard was founded in 2006 by Stephan Briggs and Paul Newbury, who were ambitious to create an independent agency that prioritised genuine client-first service. The agency now employs over 50 brilliant minds, serving a diverse range of clients and specialising in five core sectors, e-commerce, financial services, professional services, travel and tourism and energy and utilities.   

Yard will use Cubed to conduct a full funnel analysis with the goal of acting upon opportunities to grow Mzuri Group’s audience. Using accurate attribution across the customer journey, Yard will implement an effective and efficient channel mix, maintaining and improving traffic quality.

Chris McEldowney, Chief Digital Officer at Mzuri Group explained: “Cubed presents the ideal solution to support our ambitious growth plans. From accurate attribution to fully understanding our customers digital interactions to optimising our marketing activity across channels, we’re very excited to be deploying the tech and working with Cubed’s data science team to help us deliver more tailored, meaningful experiences to our customers.”

Collette Easton, Chief Executive Officer at Yard said: “Adding Mzuri Group to our client roster presents a hugely exciting opportunity significantly grow the luxury homeware brand’s audience. In utilising Cubed, we’ll provide with state-of-the-art attribution and give their internal teams the resources to make the very best data-driven decisions.”  

Utilising Cubed technology has seen Yard Group land 9 award nominations so far this year, producing a global strategy that was Highly Commended in The Drum Awards for Digital Industries 2021.

Get in touch to find out how Yard can grow your audience.

Floran Calvet