Data is black & white. Insight isn’t.

In an ever changing digital landscape you need to be responsive. Data can be the driving force to keep you ahead.

We are experts in data. Let us share our expertise with you.

Analytics implementation

We have implemented analytics solutions for some of the biggest household brands in the UK and beyond. We also offer unrivalled training to ensure our clients are able to extract key insights.

Our data services:

  • provide the technical knowledge to get your chosen analytics product up and running
  • deliver the know-how for capturing complex transactions such as email views, RSS usage, AJAX interactions and Flash
  • include dedicated project managers for seamless implementation

Analytics health check

How healthy is your existing analytics solution? Not sure? We can run a full health check on your current analytics implementation. We’ll analyse your setup, tag deployment and investigate the funnels and goals you’ve configured to ensure that everything is set up as it should be.

If it’s not healthy, we will recommended actions to make everything better. It’s not as simple as bringing grapes.

Multi-channel attribution modelling

We are experts in tracking the customer life cycle across multiple channels and we can advise on how best to act on this data, allowing you to understand the true value of each channel and ensuring that your budget is being spent in the best possible way. It’s not all about ROI. Or maybe it is.

Full-service analytics management

Let us manage your entire software implementation, monitoring, reporting and training requirements – something that we have already done for a number of major organisations in the UK and beyond. All you need is Yard.

Our team have experience and accreditations across Adobe SiteCatalyst, Google Analytics, and many others.

Our other services

British Gas

Yard have been providing British Gas with Analytics technical support for several years. They have consistently proven their expertise in implementing a robust Adobe Analytics suite and their strategic understanding of our business goals and site infrastructure ensures it is fit for purpose and relevant. Alongside retained support, they have delivered many additional business critical projects, on time and on budget.

Thomas Fox – Senior Web Analytics Manager – British Gas