DIGITAL THINKING FROM INDUSTRY EXPERTS

Regular updates from Yard HQ - what we're doing, what we're contemplating and what's been happening.

The noob’s link building cheat sheet

Generating high-quality links is crucial for SEO success so employing the right tactics should form a major part of part of your 2018 strategy. In this post, Yard’s Technical Lead & Strategist Scott McLay...

DMA Copywriting Club – The Art of Luxury Watchmaking

We’re always happy to open our doors and welcome like-minded, content-obsessed people for a night of… drinking. This time, it was to host another DMA Copywriting Club, with Yard’s very own Barry Begg leading...

MeasureCamp London 2018 – the Yardies’ view

As anyone with any experience of digital well knows, one of the key requirements for success is the effective collection of data. But what happens when it’s not data that is collected, but a...

Customer segmentation and clustering algorithms

A company’s customer base may consist of thousands, if not millions, of unique individuals. Marketing to these individuals presents a large challenge because if you try to market to everyone, the message could be...

Content informed by data – what we’ve been working on

One of the best things about working in digital is the availability of almost immediate feedback. Without feedback in its various forms we are less capable of performing our best, be it as individuals...

The Yard take on Google Lighthouse SEO Audits

Automated SEO audits have been wasting everyone’s time for longer than I’ve been in SEO. From my experience, I can remember numerous times where automated audits have found their way into the hands of...

Content in 2018 – why buzzwords should just buzz off

Take Your Buzzwords and… When a new year begins, so does the sharing of opinions on what is going revolutionise the content game in the year ahead (and beyond). Really, I should probably be...

Big Data in 2018

Predictive modelling, neural networks, statistical analysis, R and Python. These are not new concepts by any stretch. However, what is (fairly) new is the willingness, and the growing ability, within businesses of all types...