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BrightonSEO 2018 – the Yardies’ view

Last week, Yardies Austin and Caitlin headed to BrightonSEO, one of the most loved events on the SEO conference circuit. It no doubt lived up to this expectation, with thousands of people arriving on...

The noob’s link building cheat sheet

Generating high-quality links is crucial for SEO success so employing the right tactics should form a major part of part of your 2018 strategy. In this post, Yard’s Technical Lead & Strategist Scott McLay...

The Yard take on Google Lighthouse SEO Audits

Automated SEO audits have been wasting everyone’s time for longer than I’ve been in SEO. From my experience, I can remember numerous times where automated audits have found their way into the hands of...

The official Yard guide to SEO predictions for 2018

How to win the 2018 SEO predictions game It’s that time of year again, where anyone who is anyone in SEO (or at least, who think they are) take it upon themselves to prove...

So, so far from that pub – BrightonSEO September 2017

Last week saw the 15th BrightonSEO take place and it’s safe to say that it fulfills the strapline: ‘a long way from a room above a pub’. For those that don’t know BrightonSEO, it’s...

Our favourite sessions at the Adobe Summit 2017

At the beginning of the month, a hoard of Yardies (we’re trying out a few different ways to refer to a collective group of Yard employees – thoughts?) descended upon the Adobe Summit in...

Yard shortlisted for Drum Search Award

  The Drum Search Awards celebrate the global expertise and achievements of the search industry across both PPC & SEO. The awards are described by the judges as ‘the one to win’ and we...