The Yard blog

Data

The Yard guide to GDPR compliance

Like May the 4th is for Star Wars fans, World Cup final day will be for football fans, the 25th of May is a big day for…urm, personal data security fans. That’s all of...

What the Facebook data scandal could mean for analytics

The recent data sharing scandal involving Facebook and Cambridge Analytica has led to a large number of clients performing in-depth audits of their third party tags, with some even going so far as to disable...

MeasureCamp London 2018 – the Yardies’ view

As anyone with any experience of digital well knows, one of the key requirements for success is the effective collection of data. But what happens when it’s not data that is collected, but a...

Customer segmentation and clustering algorithms

A company’s customer base may consist of thousands, if not millions, of unique individuals. Marketing to these individuals presents a large challenge because if you try to market to everyone, the message could be...

Big Data in 2018

Predictive modelling, neural networks, statistical analysis, R and Python. These are not new concepts by any stretch. However, what is (fairly) new is the willingness, and the growing ability, within businesses of all types...

July’s Cardiff MeasureCamp

On the last weekend in July, another South West MeasureCamp took place in the heart of Cardiff – offering top tips and insightful takes to keep even the most experienced participants occupied! The two-day...

Our favourite sessions at the Adobe Summit 2017

At the beginning of the month, a hoard of Yardies (we’re trying out a few different ways to refer to a collective group of Yard employees – thoughts?) descended upon the Adobe Summit in...

Enhanced ecommerce for non-ecommerce websites

I presented this same talk at Cardiff’s MeasureCamp back in February, where it pulled in a wide audience who all interacted with the session and commented on learning a lot by the end –...