The Yard blog

Data

Customer segmentation and clustering algorithms

A company’s customer base may consist of thousands, if not millions, of unique individuals. Marketing to these individuals presents a large challenge because if you try to market to everyone, the message could be...

Big Data in 2018

Predictive modelling, neural networks, statistical analysis, R and Python. These are not new concepts by any stretch. However, what is (fairly) new is the willingness, and the growing ability, within businesses of all types...

July’s Cardiff MeasureCamp

On the last weekend in July, another South West MeasureCamp took place in the heart of Cardiff – offering top tips and insightful takes to keep even the most experienced participants occupied! The two-day...

Our favourite sessions at the Adobe Summit 2017

At the beginning of the month, a hoard of Yardies (we’re trying out a few different ways to refer to a collective group of Yard employees – thoughts?) descended upon the Adobe Summit in...

Enhanced ecommerce for non-ecommerce websites

I presented this same talk at Cardiff’s MeasureCamp back in February, where it pulled in a wide audience who all interacted with the session and commented on learning a lot by the end –...

Sports analytics – the game changer

In today’s thriving technological world, how can sporting individuals and teams harness technology to succeed in their respective fields? We know that sporting success is determined by results, so it is vital to be...

Cardiff MeasureCamp

MeasureCamp is an open, free-to-attend unconference, different to any other Web Analytics Conference held around the world. Last weekend, the first ever Welsh MeasureCamp was held at the Principality Stadium in Cardiff, organised by...

How did you get that job? Junior Web Developer at Yard

Unlike most of the people I know who work in the digital sector, I didn’t take what would be considered a conventional path into the job. In fact, my undergraduate degree was actually in contemporary...