The Yard blog

Content

Cut through the noise: How to make your content stand out

Getting your content noticed on the diluted web is no easy task. Not only are you competing for attention with boundless media (think needle>haystack); you’re up against some tough opponents. In this post, we...

Yard collaborates with Edinburgh College

Design students can offer marketing agencies a fresh and completely unique perspective on digital campaigns. In our hunt for the best and brightest design students in Scotland, Yard’s Head of Search and Content, Barry...

BrightonSEO 2018 – the Yardies’ view

Last week, Yardies Austin and Caitlin headed to BrightonSEO, one of the most loved events on the SEO conference circuit. It no doubt lived up to this expectation, with thousands of people arriving on...

Yard wins Best Use of Content at the 2018 Drum Search Awards

After an early morning flight from Edinburgh to London, we arrived at the Marriott in Grosvenor Square for the 2018 Drum Search Awards. Now in its fourth year, the event brings together the individuals...

DMA Copywriting Club – The Art of Luxury Watchmaking

We’re always happy to open our doors and welcome like-minded, content-obsessed people for a night of… drinking. This time, it was to host another DMA Copywriting Club, with Yard’s very own Barry Begg leading...

Content informed by data – what we’ve been working on

One of the best things about working in digital is the availability of almost immediate feedback. Without feedback in its various forms we are less capable of performing our best, be it as individuals...

Content in 2018 – why buzzwords should just buzz off

Take Your Buzzwords and… When a new year begins, so does the sharing of opinions on what is going revolutionise the content game in the year ahead (and beyond). Really, I should probably be...

DMA copywriting workshop with Faith Liversedge

Last week, Yard’s Edinburgh office hosted an evening Copywriting Club on behalf of the DMA – complete with wine, Frazzles and a whole host of sharp, creative minds. Presented by Faith Liversedge – the...