The Yard blog

Content

Content informed by data – what we’ve been working on

One of the best things about working in digital is the availability of almost immediate feedback. Without feedback in its various forms we are less capable of performing our best, be it as individuals...

Content in 2018 – why buzzwords should just buzz off.

Take Your Buzzwords and… When a new year begins, so does the sharing of opinions on what is going revolutionise the content game in the year ahead (and beyond). Really, I should probably be...

DMA copywriting workshop with Faith Liversedge

Last week, Yard’s Edinburgh office hosted an evening Copywriting Club on behalf of the DMA – complete with wine, Frazzles and a whole host of sharp, creative minds. Presented by Faith Liversedge – the...

The outREACH conference 2017

Last week, Kirsten, Marta and Jodi from our Content & Outreach team in Edinburgh jetted down to London for the first ever outREACH conference, hosted by Verve Search. The full day agenda covered all...

Our favourite sessions at the Adobe Summit 2017

At the beginning of the month, a hoard of Yardies (we’re trying out a few different ways to refer to a collective group of Yard employees – thoughts?) descended upon the Adobe Summit in...

How Comic Relief have been grabbing attention this year

It’s the charity event that, every two years since 1988, encourages people across the UK to raise money to change lives both at home and in Africa. The aim is to ‘do something funny...