The Yard blog

Content and search

BrightonSEO 2018 – the Yardies’ view

Last week, Yardies Austin and Caitlin headed to BrightonSEO, one of the most loved events on the SEO conference circuit. It no doubt lived up to this expectation, with thousands of people arriving on...

Yard wins Best Use of Content at the 2018 Drum Search Awards

After an early morning flight from Edinburgh to London, we arrived at the Marriott in Grosvenor Square for the 2018 Drum Search Awards. Now in its fourth year, the event brings together the individuals...

The noob’s link building cheat sheet

Generating high-quality links is crucial for SEO success so employing the right tactics should form a major part of part of your 2018 strategy. In this post, Yard’s Technical Lead & Strategist Scott McLay...

Yard achievement unlocked – 300 website migrations complete!

Hip hip…hooray! Websites are constantly evolving and upgrading. When sites move domain, change URLs or move from HTTP to HTTPS, we implement a migration to ensure that user journeys remain seamless, search (SEO) visibility...

The Yard Questions – Executive Shaving

An interview with Dr. Shave We’ve worked with Glasgow-based shaving and grooming supplier Executive Shaving since 2013 and it’s been a great experience getting involved with all kinds of aspects of the business, from...

DMA copywriting workshop with André Spiteri

Recently Yard’s Edinburgh office hosted another Copywriting Club on behalf of the DMA – complete with pizza, beer and a whole host of intelligent, creative minds. Presented by André Spiteri, the session offered an interesting...

Diamonds and data – creative content for ROX

Yard ‘concierge campaign’ for ROX Diamonds & Thrills We’ve had the privilege of working with ROX now for over 18 months. Forward thinking and always open to new ways of working, they want content...

Our favourite Valentine’s Day campaigns 2017

This February, brands are hurling their Valentine’s Day deals at us and everyone seems to be creating some sort of campaign around love. Although we don’t mind the cheesy ads, we’ve taken particular notice...