The Yard blog

Content and search

It’s all about timing: Keeping content relevant

Engaging with your audience at the right time is a crucial part of digital success. When creating new pieces of content, timing is one of those variables that will inevitably determine your entire strategy....

Cut through the noise: How to make your content stand out

Getting your content noticed on the diluted web is no easy task. Not only are you competing for attention with boundless media (think needle>haystack); you’re up against some tough opponents. In this post, we...

The Yard guide to GDPR compliance

Like May the 4th is for Star Wars fans, World Cup final day will be for football fans, the 25th of May is a big day for…urm, personal data security fans. That’s all of...

BrightonSEO 2018 – the Yardies’ view

Last week, Yardies Austin and Caitlin headed to BrightonSEO, one of the most loved events on the SEO conference circuit. It no doubt lived up to this expectation, with thousands of people arriving on...

Yard wins Best Use of Content at the 2018 Drum Search Awards

After an early morning flight from Edinburgh to London, we arrived at the Marriott in Grosvenor Square for the 2018 Drum Search Awards. Now in its fourth year, the event brings together the individuals...

The noob’s link building cheat sheet

Generating high-quality links is crucial for SEO success so employing the right tactics should form a major part of part of your 2018 strategy. In this post, Yard’s Technical Lead & Strategist Scott McLay...

Yard achievement unlocked – 300 website migrations complete!

Hip hip…hooray! Websites are constantly evolving and upgrading. When sites move domain, change URLs or move from HTTP to HTTPS, we implement a migration to ensure that user journeys remain seamless, search (SEO) visibility...

The Yard Questions – Executive Shaving

An interview with Dr. Shave We’ve worked with Glasgow-based shaving and grooming supplier Executive Shaving since 2013 and it’s been a great experience getting involved with all kinds of aspects of the business, from...