April Fools’ Day 2016 – our digital favourites

1st April 2016 by Lauren Pearson | Innovation, News & Events

We all know that on April 1st, you have to take everything that your favourite brands say with a pinch of salt, as chances are they’re trying to catch you out with their latest April Fools’ Day prank. Some are more believable than others – some are more enjoyable than others for that matter, so we’ve put together some of our favourites below. Of course, we like to focus on the digital and tech side of things, so we’ve narrowed our choices down to fit that category.
mark for h and m april fools
Mark Zuckerberg x H&M:

We think this one might be our absolute number one choice of today so far – we all know of course, that Facebook founder Mark Zuckerberg is known for wearing pretty much the same thing day in day out, claiming that having one less decision to make in the morning makes him more productive the rest of the day. For any aspiring billionaire who wants to take a leaf out of Mark’s book, there’s the new Zuckerberg x H&M collection – one pair of jeans and seven basic grey t-shirts ready to be worn with little to no thought put into the decision. We love the website as well, although unfortunately the lookbook wasn’t working when we checked it, so we couldn’t get a glimpse of someone (Mark?) modelling the collection.
Google Cardboard Plastic april fools
Google Cardboard Plastic:

We’re big fans of this one too – as Google injects a little humour into the current craze for virtual reality. The Google Cardboard Plastic is…wait for it…the very first ACTUAL reality headset. It offers 20/20 resolution and 360 degree spatially accurate sound…because of course, it’s  just a piece of plastic. As Google puts it: “What’s realer than real? Probably nothing. Or maybe something! I doubt it though, I think we’re done.”
HONDA INTRODUCE EMOJI LICENSE PLATES IN THE UK APRIL FOOLS
Honda Emoji License Plates:

We’re sure there were a few people who did actually fall for this one – considering that an emoji was recently announced as the word of the year, surely it’s only a matter of time before personalised plates can indeed contain emojis? We suppose it might cause a bit of a problem when it comes to filling in forms though…
first direct save zap april fools
The First Direct Savezap Wearable:

How many people will look at this prank from First Direct and sort of wish it were really available? For those of us who just can’t shake our morning latte addiction, an electric shock as soon as we got within a few feet of Starbucks could really help out.

google tag manager for real world april fools

Google Tag Manager for real world tags:

This one went down a treat with our analytics team – appealing to those who want to tag and organise things in the real world like they can with site and app tags. We’ve never wanted to tag a shark before, but now we’ve read this post – it’s all we can think about!

Finally, a look at how a brand prank can go horribly wrong if it isn’t thought through properly – the Gmail ‘Mic Drop:
gmail mic drop april fools

Intended as a funny opportunity to have the last word on any email, the Mic Drop tool muted all future replies whilst also sending a Minion gif to the receiver. Unfortunately the backlash was almost immediate, with people claiming that accidentally pressing the button had caused them to lose jobs and upset bosses, colleagues, friends and family. There were also claims that bug had caused the ‘mic drop’ to be used even when using the usual send button and the uproar resulted in the prank feature being taken down just 12 hours after it launched. Whoops!

What has been your favourite brand joke this year – or do you wish that everyone would just stop? Let us know – Happy April Fools’ Day!

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