DIGITAL THINKING FROM INDUSTRY EXPERTS

Regular updates from Yard HQ - what we're doing, what we're contemplating and what's been happening.

Customer segmentation and clustering algorithms

A company’s customer base may consist of thousands, if not millions, of unique individuals. Marketing to these individuals presents a large challenge because if you try to market to everyone, the message could be...

Content informed by data – what we’ve been working on

One of the best things about working in digital is the availability of almost immediate feedback. Without feedback in its various forms we are less capable of performing our best, be it as individuals...

The Yard take on Google Lighthouse SEO Audits

Automated SEO audits have been wasting everyone’s time for longer than I’ve been in SEO. From my experience, I can remember numerous times where automated audits have found their way into the hands of...

Content in 2018 – why buzzwords should just buzz off.

Take Your Buzzwords and… When a new year begins, so does the sharing of opinions on what is going revolutionise the content game in the year ahead (and beyond). Really, I should probably be...

Big Data in 2018

Predictive modelling, neural networks, statistical analysis, R and Python. These are not new concepts by any stretch. However, what is (fairly) new is the willingness, and the growing ability, within businesses of all types...

The official Yard guide to SEO predictions for 2018

How to win the 2018 SEO predictions game It’s that time of year again, where anyone who is anyone in SEO (or at least, who think they are) take it upon themselves to prove...

Yard achievement unlocked – 300 website migrations complete!

Hip hip…hooray! Websites are constantly evolving and upgrading. When sites move domain, change URLs or move from HTTP to HTTPS, we implement a migration to ensure that user journeys remain seamless, search (SEO) visibility...

The Yard Questions – Executive Shaving

An interview with Dr. Shave We’ve worked with Glasgow-based shaving and grooming supplier Executive Shaving since 2013 and it’s been a great experience getting involved with all kinds of aspects of the business, from...