Increased non-brand visibility*
on engagement rings
Return On Investment
per every £1 spent
Create highly visual and informative content and promote ROX as the ultimate destination for engagement rings in each city where ROX has a physical store: Edinburgh, Aberdeen, Glasgow, Leeds and Newcastle.
We also wanted to replicate ROX’s amazing in-store experience online and promote ROX as the first choice website for engagement rings. Our aim was to get them ranking as highly as possible for competitive search terms like ‘engagement rings’ and ‘diamond engagement rings’.
We worked with selected partners in each city - shops, attractions, bars, restaurants and beauty spots - to create beautifully illustrated maps that showcased how to plan the perfect proposal in each location (with a ring bought from ROX of course!)
The content was promoted by our carefully chosen partners for each city once the guides went live on the ROX website. As part of the outreach strategy, we sourced other relevant high quality sites to share the content with. By offering content support to the publishers we saw a fantastic response to this approach.
Great results! Not only did this campaign net a total of 46 quality links to date (we’re still going!) it also contributed to a first page Google result for the ROX website for both ‘engagement rings’ and ‘diamond engagement rings’ and a 91% increase in sessions.
Plus, we had the additional success of building strong relationships with a number of fantastic partners, some of whom we have since worked with on other pieces of ROX content.
*Visibility is based on Yard’s own visibility tracking tool built by our Technical SEO team