Job Title: Digital PR & Content Executive
You’ll work alongside a fun, highly skilled team of content and outreach experts to create, implement and measure success on a number of digital campaigns.
As part of the wider SEO team, you’ll gain a wider understanding of digital marketing and receive training from some of the best in the industry.
RESPONSIBILITIES AND OBJECTIVES:
To manage the promotion of content. Undertaking research, sourcing of prospects, contacting and communications. Supporting the SEO team in content production.
To build and develop long term relationships with a range of individuals, organisations and publishers.
Create / oversee / manage / review / improve outreach campaigns
Match target sites to specific content ideas, taking a number of specifications into consideration.
Source / vet / approve sites that relate to specific outreach campaigns
Draft tailored outreach emails
Draft telephone scripts for each new piece of content
Contact sites for outreach campaigns via email / telephone
PR approach when building relationships with bloggers / sites
Monitor and report performance against agreed deliverables and targets
Report on overall success of outreach campaigns
Review existing processes with a view to improve
Create processes for new tactics
Ensure project plans and audit trails are properly maintained
Communicate and report on activities to clients where appropriate
Suggest content types to help deliver client’s campaign targets. For client’s own and partner sites.
Support content team on content production where necessary
Deliver work to clients. Gather approval and feedback
Deliver work to internal or client stakeholders
Maintain quality control throughout the process
Client competitor monitoring / reports
Work well as part of a team
Take feedback and be able to put it into practice
Introduce new and improved ways of working for the team
Project / task management
Time management / recording
Manage internal and client stakeholders of tasks
On-site client visits / working
Represent Yard at industry events (in and out of core work hours)
Previous experience in PR and/or digital would be beneficial, but not necessary
Any design experience would be beneficial
Ability to self manage and prioritise tasks
Full training provided
Ideal for a Marketing / PR / Business graduate (or related) looking to make their first move into the industry.
THE YARD GUARANTEE:
We’re strongly committed to providing the highest possible standards of training and mentoring and to delivering amazing career development opportunities – many of our senior roles are filled from within the existing team and we encourage regular reviews and catch ups during the probation period of a new role to ensure everything’s running smoothly.
We’re super proud of our ‘Yardie culture’ and staff satisfaction is paramount to us so we work hard to ensure that the workplace is a positive and inspiring place to be, encouraging all our employees to maintain a healthy work-life balance by sticking to a 9-5 working day, where possible.
Team lunches, meetings and brainstorming sessions are commonplace in a bid to encourage team building and a supportive, welcoming office environment and this is all in addition to our contractual benefits.
THE NEXT STEP:
If this all sounds right up your street and you’re keen to join in, then send your CV and covering letter over to firstname.lastname@example.org explaining why you’d be the perfect fit for us and we’ll be in touch if we’d like to have a chat.